June 2008
6/1 - Rocky's Ace Partnership
Moldex Brands is pleased to announces the successful launch of the Mold Solution Center in all 34 Rocky's Ace Locations. Moldex Brands primary business is to offer stores professional grade mold & mildew solutions in a retail friendly format. Their innovative retail product line was created to eliminate and prevent household mold and mildew making it easy to rectify a serious age old household problem in the same light as the professionals. Moldex products come in convenient 32-ounce trigger spray bottles as well as in concentrate form and garden hose-end sprayers for exterior use. They are ideal for everyday use, indoor and outdoor, worry-free from the potential skin irritation, fabric discoloration and harmful gas emissions. Moldex Disinfectant and Moldex Protectant are the household versions of EnviroCare Corp.-pioneered, professional grade mold and mildew products home builders have trusted for years.
"We are very excited about this new Moldex product line. When a customer comes in with a mold problem, we usually tell them to call a professional. Now we can tell them Moldex is the way to go." Diana Meranda - Store Manager at Rocky's Ace in North Andover, MA.
Rocky's Ace is a nationally recognized Hardware Store Chain with 34 locations all over New England and Florida. The new products will be promoted in regional ACE Hardware circular advertisements, in-store presentation demonstrations, and within the store with signage / POP.
6/1 - 2008 Moldex Spring On-Air Program
The Moldex advertising program will include on-air and onsite elements to increase brand awareness and increase sales for Moldex from local dealers.
On-Air: EnviroCare / Moldex will advertise in May and June 2008
Additional Promotion:
Moldex will have sampling presence at the WBZ Free Friday Flicks movie series at the Hatch Shell on the Boston Esplanade. Free Friday Flicks kicks off on June 2oth and continues each Friday night all summer through August 29th.
6/7 - Moldex In-Store Customer Interaction Demonstration
Overview: Moldex will highlight key markets where there is a high concentration of Home Depot store locations stocking Moldex in order to conduct a series of informative, mold/mildew-related customer intercepts within the paint department in-store. EnviroCare has contracted PromoWorks to develop and deploy the program.
Tming: To commence Saturday - June 7th and continue throughout the entire month of June (4 consecutive Saturdays - 7th, 14th, 21st, 28th)
Stores: 127 stores in the following States: ME, NH, VT, MA, CT, RI, NY, PA, NJ, DE, MD, DC, and VA.
In-Store Plan: To engage as many customers as possible in a 6-hour period. Provide base-level information about household mold and mildew problems and provide Moldex information and education. Present Moldex as the unique, non-bleach solution for indoor and outdoor mold and mildew problems.
